This past weekend, New Balance turned the clocks back to 1982 with the release of a New Balance 990v4 priced at the original MSRP of the original 990 – a mere $100 USD. Fresh off the momentum that this incredibly exclusive drop of only 1,500 pairs worldwide, the brand just dropped a clean “Off White” colorway as well. Utilizing that subtle hue as its focal point, golden accents come into play on this pair for an added touch of luxury. Reptile skin can be seen on the midfoot “N” as well as other branding on the tongue and the heel, while it is finished off by the always welcomed gum bottom outsole. Grab an in-depth look at this brand new 990v4 below and head over to select retailers like Notre Shop to pick up a pair today for $165 USD.
While many famous sneaker brands like Nike and Adidas manufacture overseas, athletic brand New Balance continues to create shoes in the USA. This year they expect to make more than 4 million pairs in their five factories in Massachusetts and Maine.New Balance aims to compete in the 55 billion-dollar sneaker marketplace. One secret to New Balance’s success is offering something which can’t be done as quickly overseas: personalization. “The fact that a customer can get online and purchase a pair of custom shoes that’s delivered the following day, our competition can not touch us in that space,” explained Brendan Melly, the manager of U.S. surgeries for New Balance.New Balance, headquartered in Boston, Massachusetts, declared last week it’s adding additional sneaker styles to the customization program, called NB1. The popular program enables shoppers to design the color scheme and look of the sneakers on NewBalance.com. Customers can also have a personalized message embroidered on the back of the shoes.Sneaker models that can be customized comprise the regular 998, the classic look 574, and the 990 and 993 jogging shoes.New Balance shoes can be located on the toes of athletes, actors and sneaker enthusiasts. You’ll locate them on the toes of more than 400 Major League Baseball athletes, such as Tampa Bay Rays third baseman, Evan Longoria; and Detroit Tigers first baseman, Miguel Cabrera. “We take a great deal of thought and pride in who we choose to host when it comes to athletes. We make certain we get the top performers on the area but also off the field, where we partner with them in their charitable-giving associations,” said Melly.The shoes can also be seen in in movies, such as Gone Girl, with Ben Affleck, along with Ted two, with Mark Wahlberg.