As you might know, Tinker Hatfield was inspired by the unique architecture of Paris’ Centre Georges-Pompidou, when he designed the iconic Air Max 1. That’s why the Centre Pompidou, Europe’s largest museum for modern art by the way, still has a special significance for Nike.
For the 30th anniversary of the Nike Air Max technology and the release of the brand new Nike Air VaporMax, Nike displayed a new film on the exterior of the building. It was shown on March 25 and features a new song by French rapper “Joke”. The song is called “Vision”.