If you’ve been following along the progression of New Balance’s upcoming release of the 990v4 “1982”, you’re probably aware that only select cities across the globe will drop these in extremely limited quantities. Today, New Balance dropped mysterious shipping containers at key locations that will act as pop-up shops for this throwback-inspired event. As part of the brand’s epic rewind to 1982, this choice 990v4 was designed as a worthy nod to the original debut of the 990 running shoe back in 1982 when it was unveiled in a disruptive grey color-scheme at a $100 price-point. Just 100 pairs will be available at each of these containers at $100 a piece; once they’re sold out, they’ll close up the containers for good. The release is scheduled for tomorrow, April 14th in the U.S. cities listed below.
New Balance 990v4 “1982”
Release Date: April 14th, 2018
Where To Buy: New Balance 990v4 “1982” (USA)
- New Balance NYC150 5th Ave.
- Foot Locker, AtlantaGreenbriar Pkwy SW
- Shoe Palace, Palo Alto451 University Ave.
- Kicks USA, Philly2339 Cottman Ave.
- New Balance, San Francisco856 Market St.
- YCMC, Washington DC1060 Brentwood Rd. NE
- YCMC, Windsor Mill6901 Security Blvd.
Where To Buy: New Balance 990v4 “1982” (Global)
- END, LondonEbor Street
- Solebox, BerlinNuernberger Strasse 14
- One Block Down, MilanPiazza Ventiquattro Maggio
- Tsvetnoy, Moscow10 trans. Stoleshnikov
- Alcorta, Buenos AiresJerónimo Salguero 3172
- New Balance, Seoul412 Gangnam-daero, Yeoksam 1-dong
- NB 1906, ShanghaiNo.958 West Nanjing Road
- NB Shibuya Pop-up, TokyoShibuya Cast, 1 Chome-23-21 Shibuya
Over the past 30 years, that saw New Balance’s competitors, including Nike and Adidas, move production overseas, New Balance has decreased the time needed to earn a pair of sneakers. “We have taken our procedure–from cutting raw materials to transport finished shoes–from eight days down to three hours,” Melly said.Each of New Balance’s over 1,300 manufacturing associates in the U.S. are only supposed to get to the shoes for a fast 22.5 minutes. Including difficult tasks such as cutting leather and hand-stitching. New Balance employs over 5,000 individuals worldwide.Some of New Balance’s factories are situated in industrial regions that have fought rising unemployment after sector transferred, including Lawrence, Massachusetts. In Skowhegan, Norway, and Norridgewock, Maine, New Balance is one of the largest companies. “The major reason why we continue to make shoes in the United States is the commitments to the communities,” Melly informed CNBC.Quality is another advantage of manufacturing in the united states. New Balance’s manufacturing partners moderate 13 years with the company. Each pair of shoes is closely scrutinized before being packed. For the personalize shoes, this includes fitting the final product to the original layout. “We’re in a position to compete with our competition, who is manufacturing overseas, the fact that we provide something that’s immensely exceptional in terms of craftsmanship and quality,” said Melly.